About MethodWorks
The team behind MethodWorks, and why the brain it builds stays yours.
Joel and the MethodWorks team put AI into the daily work of Australian businesses in financial advice, retail, logistics, education and software. It started with the consulting work Joel did after the sale of Liquor Loot.
Joel and the MethodWorks team put AI into the daily work of Australian businesses in financial advice, retail, logistics, education and software.
Joel runs every call, and the team works from Sydney.
MethodWorks grew out of client work, one online brand at a time.
Before Liquor Loot, Joel did consulting and agency work. After the sale, referrals from that old network brought in a run of fast-growing online brands.
- Consulting and agency work
- Liquor Loot
- Fast-growing online brands
- MethodWorks
That work turned into getting AI past the pilot and into how those brands run each day.
Software businesses came in as advisory clients along the way, and MethodWorks is what that run became.
Every AI chat starts from zero, so nothing your team learns builds up.
The same background gets pasted into AI again and again, and what one person works out stays in their own chats.
Joel kept meeting the same pattern: people using AI every day on their own, with no shared playbook for the rest of the team.
The AI Business Brain is the MethodWorks answer: the way your business runs, written down once and read by every person’s Claude.

What one person builds with AI lives on their laptop, and it leaves when they do.
The brain lives in your own storage, under your own accounts.
Each person’s Claude reads the brain from your own storage. We work in it only with the access you give us, and that access ends when our work does.
Once the install is paid in full, the files written for your business are yours to use in the business, whether or not we’re still in the room. We keep the rights to the method and templates they’re built from.
A brain in your own storage stays with the business, whoever leaves.
Who can open the brain
- Your business
- Owns the files once the install is paid in full
- Each person
- Their own folder, and the shared brain
- Team leaders
- Approve changes to the shared brain for their team
- MethodWorks
- The access you give us, until our work ends
How access is set at an install. Names and folders vary by business.
Questions owners ask about MethodWorks
It builds the AI Business Brain: the way your business runs, written down once and read by every person’s Claude. The Context Install is the first thing we build, whatever the size of the business.

Book a call with Joel
Bring your headcount and the AI tools your team uses today, and you’ll leave the call knowing who your Context Install would cover.