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Insights
Operating-model thinking, not AI commentary.
What actually moves pilots into production: owners, metrics, kill criteria, and a delivery cadence. Written from the work, not the sidelines.
How to keep a small business ahead of AI
Small businesses are told to adopt AI by people selling one course at a time. Over coffee with Ivan Kaye of Referron, we sketched something better on a napkin: a learning collective that keeps you ahead for years, not an afternoon. Here is how it works.
Why tokenmaxxing folded — and what it means for your AI operating model
Tokenmaxxing — the belief that heavy AI usage equals enterprise value — just folded its tent. Here's what the correction means for your AI operating model, and how to route frontier models only where they earn their price.
Why we host the room, not the workshop
Most AI advisors compete on workshop content. The ones that matter compete on hosting the decision. A conversation about Schwarzkopf shampoo, and what it taught us about advisory in the AI era.
Why your AI pilots aren't reaching production
Most stalled AI pilots aren't blocked by capability. They're blocked by ownership. Here are the five owners every production-bound workflow needs.